BOTE moves into retail with store openings

Kayak and paddle board brand BOTE is planning an aggressive roll-out of new bricks-and-mortar retail locations across the US.

And to lead its expansion strategy, the Florida company has appointed Devin Gillette as Director of Retail. Gillette has experience in executive retail and marketing roles and most recently spearheaded Black Diamond Equipment’s retail expansion.

“We are doing something different than your traditional retail,” said Gillette. “BOTE flagship locations are an experience where people can see and feel all that we stand for as a brand, hear the passion and knowledge of our staff, and get excited about the water lifestyle.

“The new stores are designed as hubs, offering events, networking and education, and we are honoured to be joining these communities.”

BOTE’s expansion begins with a new flagship location in Austin, Texas, which is set to open in summer this year. Details of a grand opening are to be announced soon. The expansion demonstrates the brand’s growth and success in retail, says the company, whose flagship stores not only display its kayaks and paddle boards, but also act as community hubs to provide experiences and guidance and to host events.