Type to search


Guideline adds to product and development team


Fly fishing brand Guideline has added two well known industry professionals to its product and development team.

Tellis Katsogiannos (above left) and Paul Richardson (right) have joined the Head of Tackle, Leif Stävmo, at the Scandinavian company.

Katsogiannos (37) has 16 years of experience in fly rod and line design and during the last decade he has operated his own brand, TSD. Besides being a dedicated fisherman chasing multiple species on a fly, he is an outstanding fly caster and has won gold medals in world championships.

While winding down his own product line, he will gradually step up the work to become a full-time employee by the end of this year.

Richardson (40) is an industrial designer with experience and a track record as an industry-leading brand and design consultant through his business RISE CREATIVE. As a passionate fly fisherman his specialty has naturally become fly reel design, having worked in the hard goods space for the past 14 years with some of the most respected brands in the industry. He will lead the design and development of fly reels for Guideline.

“This is one of the most exciting and substantial investments we have ever made in product and development. In total our team now consists of five dedicated product developers. These two recruitments will strengthen our capacity to develop future products that have less impact on our environment, meet the high expectations of the modern fly angler and continue to bring everlasting moments by the water,” said Espen Myhre, Product and Brand Director at Guideline.

Leave a Comment

Your email address will not be published. Required fields are marked *