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Trade encouraged to support angler-retention push


The US tackle industry is being urged to engage in a new campaign launched to help keep new anglers in the sport.

‘Fishing….Share the Fun’ is a first-of-its kind collaboration between the American Sportfishing Association (ASA) and the Recreational Boating & Fishing Foundation (RBFF).

Its mission is to galvanise industry leaders and the fishing community to engage in customer retention activities following the influx of millions of new people during the COVID pandemic.

It is supported by a mix of educational tools and tips designed to help increase the enjoyment of fishing.

“Fishing is a healthy, fun, family-friendly activity that has seen tremendous growth over the past few years. Let’s not lose this momentum,” said Mary Beth Long, ASA’s Vice President of Communications. “This campaign offers a great opportunity to grow the sportfishing community by promoting how much fun a day on the water can be.”

The ‘Fishing… Share the Fun’ campaign is asking experienced anglers to team up with newer fishermen to help them rediscover their love of fishing. It’s also equipping the industry with customer retention strategies and tools to engage newcomers and keep them fishing.

“In 2020 we saw a new wave of fishing participants who were driven to fish primarily because someone invited them,” said RBFF SVP of Marketing & Communications, Stephanie Vatalaro. “When you take a friend fishing and ask your customers to do the same, you’re supporting the development of future lifetime anglers, which is good for the entire industry and the conservation programmes it supports.”

The ASA and RBFF are encouraging anglers to serve as campaign partners and will provide them with a free online toolkit for taking novice anglers fishing. The toolkit includes maps of where to fish and guidance on the right tackle to buy.

During May partners will receive a weekly email with tips on how to get people back out fishing. The campaign will culminate in National Fishing and Boating Week from June 4th to 12th.

Campaign participants are encouraged to use social media and use the hashtags “#ShowUsYourFish” and “#FishingShareTheFun.”

Anyone wanting got become a campaign partner can sign up at here

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