New fishing apparel brand launches in US

Nexus Outdoors, owner of the ScentLok and Blocker Outdoors brands, has launched a new fishing apparel line called Whitewater.

Initial offerings in the range will include a long-sleeve tech shirt, a lightweight tech hoodie, short-sleeve and long-sleeve shirts and a packable rain jacket and pants. Additional designs are under development.

“We’re not expanding into fishing apparel because it’s simply another category we can fill,” said Nexus CEO, Aaron Ambur. “That’s not our business model. We’re launching Whitewater because – similar to our hunting apparel – we’re confident in our ability to give anglers new options that offer them real advantages.

“Our expanding line of new Whitewater fishing apparel will give anglers a toolkit of versatile pieces that helps them brave the waves of challenges that Mother Nature throws at them, ultimately delivering more comfort so they can fish longer, more often and earn more success.” 

Nexus Outdoors in headquartered in Muskegon, Michigan.