New role for Mitch Birt at Pure Fishing ANZ

Following a period of rapid growth in the region, Pure Fishing has appointed Mitch Birt as its Country Manager for Australia and New Zealand (ANZ).

Previously Sales and Marketing Director ANZ, Birt has been with the company for 12 years. Speaking in  the Australian Fishing Tackle Association (AFTA) newsletter, he said: “Over the last three years Pure Fishing ANZ has undergone significant change to serve our customers better through leveraging our major brands, understanding our core consumer, launching innovative products, investing in our people and prioritising digital marketing.

“The recreational fishing market both in Australia and New Zealand has gone through much change as we have navigated the pandemic. As we enter the post-pandemic period, there are new and exciting challenges for our business in a world eager to enjoy outdoor recreational activities, especially fishing.

“We are excited to reconnect in person with our remote teams, customers and the industry network and are especially looking forward to showcasing our brands and new products at the AFTA show this year.”