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SMITH promotes Phares to new global role


Leading sunglass manufacturer, SMITH, has followed the announcement of a new President with news of another high profile appointment.

The Portland, Oregon brand – popular with anglers and a regular exhibitor at ICAST –  recently announced Francesco Rinaldi Ceroni as President and Chief Commercial Officer, effective June 1.

Now the company has promoted Mark Phares, previously VP of Global Sales, to Global General Manager.

Phares has been with the business for more than 20 years. His knowledge of the outdoor and active lifestyle industries strongly positions him to continue to grow SMITH, and sister brand Suncloud, across all market categories, says the company.

“While the last few years have been plagued with headwinds around the globe, the SMITH team has managed to flourish and accomplish things together that most companies would wish for in the best of conditions,” said Phares, who will report directly to Ceroni.

Ceroni added: “The future for SMITH and Suncloud could not be in better hands as Mark truly represents the essence of our brands.”

SMITH is the leading core brand of the Italian Safilo Group, which has its North American headquarters in New Jersey.

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