Type to search


Owner of Cheeky Fishing and Wingo Outdoors closes seven-figure investment


North Point Brands (NPB) – parent company of US-based Cheeky Fishing and Wingo Outdoors – has just closed a seven-figure capital investment as it experiences an ‘unprecedented’ stage of growth.

The funding comes as it looks to add to its team with three new full-time additions and expand its independent sales representation.

“In the last two years, our business has quadrupled,” said NPB’s CEO, Ted Upton. “We have grown our team with leaders from around our industry, and now with new capital in the business, we are poised to continue this growth. We believe the key is hiring great people and giving them the opportunity to grow with us. We will double down on our commitment to customer and dealer service, innovative products and educational content for the end user.”

Specific positions currently open at NPB include a Director of Product, a Graphics & Content Associate Manager and a Customer Service Associate. NPB is also looking for more independent sales representation. It recently filled two positions last month, a Dealer Support & Sales Associate Manager and Marketing Manager. 

“As opportunities expand in the fishing and greater outdoor space, we are ramping up our sales and service team to provide the best dealer experience possible,” explained Scott Doty, NPB’s Director of Sales. “We are looking for individuals or agencies who are eager to grow with us.”

“We’re building something special here,” said NPB’s CMO, Peter Vandergrift. “We are the Robin Hood of brands and we’re looking to set a new standard for what outdoor brands can be.”

Leave a Comment

Your email address will not be published. Required fields are marked *