RBFF’s Martonik included in boating industry awards shortlist
Joanne Martonik, Senior State Marketing Manager at the US-based Recreational Boating & Fishing Foundation (RBFF), has been included in the Boating Industry’s 40 Under 40 awards shortlist.
The list recognises “young professionals blazing trails of success” across the recreational boating industry.
Since joining the RBFF seven years ago, Martonik has played a crucial role in helping state agencies grow their marketing efforts. She organises the annual RBFF State Marketing Workshop which brings representatives from all 50 states and Washington, D.C. to learn about and collaborate on R3 (recruitment, retention and reactivation) initiatives.
She also oversees RBFF’s Boat Registration Reactivation Programme which has resulted in over 450,000 boat registrations since 2012.
“I hope to show others, especially women, that there is a wide array of things you can do in the marine industry,” said Martonik. “You don’t need to be a boat captain or fishing enthusiast to play a part and have an impact. My work to increase participation in fishing and boating has had challenges but also great rewards.”