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Early data indicates JRC’s move into terminal tackle is a success


The new Contact Terminal Tackle range from carp fishing brand JRC is now available. Early sales data suggest it will be a big success, says JRC.

Designed and tested by some of Europe’s best carp anglers, the range has been created to meet the demands of the most knowledgeable carpers and includes hooks, hook links, rig bits and tools.

“JRC is well known for its reliable and quality carp fishing tackle for demanding anglers and this new range is the final piece of the puzzle,” said the Pure Fishing brand’s Product Manager, Pim Hendricks.

“With the knowledge we have in our product and pro teams, it was just a matter of time before we developed an end tackle range. From forming the product overview up until the last sample took roughly 18 months. Each item needed a great deal of attention to pass all the segments we had drafted in advance.

“In my opinion the range stands out because we have combined strength, quality, reliability and looks all in one product. Nowadays this is the expected standard for carp anglers, like ourselves.”

Dave McCartney, Senior Marketing Manager, added: “We are sure this range will perform well in the market. Early sales indications suggest it will be a big success. We have a thorough launch marketing plan which will ensure strong sell-through, including extensive digital coverage as well as strong in-store marketing. In addition to the quality of the product, the consumer will also gain more product for their spend with more items in each pack versus our competitors.”

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