Johnson Outdoors to sponsor MLF Bass Pro Tour

Johnson Outdoors, the owner of fishing electronic brands that include Humminbird and Minn Kota, has signed a sponsorship agreement with the world’s largest tournament fishing organisation.

It will be the Official Sponsor of the Major League Fishing (MLF) Bass Pro Tour and Presenting Sponsor of the Bass Pro Tour Stage Seven event on Mille Lacs Lake, Minnesota.

“As leaders in the fishing industry, our core mission at Minn Kota and Humminbird has been to help anglers get the most out of their time on the water,” said Joe Brown, Senior Director of Brand Management at Johnson Outdoors Marine Electronics. “The new partnership with MLF gives us one more tool to help demonstrate how the One-Boat Network can help real anglers find, stay on and catch more fish.”

“We are thrilled to bring the enthusiastic outdoorsmen and women at Johnson Outdoors into the MLF family,” said Randy Gerstenblatt, MLF Senior Vice President of Sponsorship and Media Sales. “MLF began with a desire to elevate the sport of bass fishing and bring people together in the outdoors – an endeavour that Johnson Outdoors is extremely passionate about. Combining its consumer insights and emerging technologies with MLF’s action-packed tournament coverage and premiere television sets us up for great synergy with both brands as we move forward into 2022.”