Costa marketing role for industry veteran

Costa Sunglasses has appointed industry veteran John Acosta, formerly with Major League Fishing (MLF) and Bass Pro Shops, as Vice President of Marketing.

Acosta, who has 20 years’ experience in the outdoor and fishing industries, will be responsible for creating a consistent brand experience across all channels of Costa’s global business.

He was previously VP of Marketing and Business Development at MLF and before that was Director of Marketing for Bass Pro Shops for 12 years. He has also spent time in senior positions at a number of ad agencies. He joins Costa as it comes off the best sales year in its history.

‘We’re looking forward to working with John to not only continue expanding our brand globally, but to engage more directly with our core fans – the anglers, adventurers and explorers who live to be on the water,” said Justin Cupps, Senior Vice President at Costa.

“Of course we’ve joked about how fitting his last name is, but honestly, having John come on board – with his considerable talent, energy and industry reputation – is a huge win for Costa.”

Acosta said the company’s products and its conservation efforts made it ‘a dream opportunity.‘ “With interest and participation in fishing growing right now, this is an exciting time for the brand and the industry,” he added.