Costa Compete + Conserve programme has donated $21,000 to date
Costa Sunglasses has announced that as a result of its new first-of-its-kind programme for bass anglers who wear its sunglasses and compete in selected tournament trials, it has donated $21,000 to conservation efforts.
Any angler competing in a sanctioned tournament and posting the highest-place finish will be eligible for a cash payout. In addition, Costa will make a corresponding cash donation on behalf of the angler to one of the programme’s five conservation partners.
Registration for the Compete + Conserve scheme is free – the only qualifying criteria being that anglers need to own a pair of Costa sunglasses, wear them doing competition and have them visible on the weigh-in stage to receive a payout.
“Costa make the best sunglasses in the world and now anglers are going to get paid to fish in them,” said long-time Costa pro Casey Ashley. “The pay-outs are incredible, you don’t have to win to get paid, and on top of all that, money goes to organisations that conserve our waterways. It’s a win-win for the whole fishing community.”
The five conservation partners are Friends of Reservoirs, The Bass Fishing Hall of Fame, American Rivers, the National Fish & Wildlife Foundation and the Johnny Morris Foundation.
“Creating Compete + Conserve was a no-brainer for us,” said Evan Russell, the brand’s Pro and Ambassador Manager. “Costa has a longstanding history in the bass fishing community and we wanted to go even further to solidify that commitment to our tournament bass anglers. Coupled with the opportunity to give back to numerous conservation efforts, something that is part of our brand DNA, we jumped at the chance to create this programme.”
Costa first launched the programme in April 2021 and has made $21,000 in conservation donations to date.