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Fishing IT expands its distribution with major brand


UK fishing tackle distributor, Fishing IT, has added Sensas and its associated brands to its product portfolio.

Andy Neal, Managing Director of Fishing IT (pictured above), already distributes famed brands such as Milo, Mainline Baits, Bait-Tech, Rod Hutchinson to name a few throughout the UK and is now getting ready to supercharge his business with the addition of the European superbrand.

Neal told Angling International what customers can expect from January 2022. “Currently, we have a national distribution with Milo and key area distribution with other brands that we carry. Whilst we are committed to focus on our existing customers, we are always looking to expand where possible into other areas. The distribution deal that we’ve struck with Sensas also includes its associated brands such as Pezon & Michel and carp bait brand Starbaits.

“One thing I must say is that service and customer satisfaction is everything to us and this is what any new customers can expect. We aim to launch Sensas in the new year which will give us a great start to the season by building a model and working relationships that will satisfy everyone.

“Currently we are in the throes of completing a stock order of products for a January start so if there is anyone looking for supply then by all means please get in touch with your needs.

“Our customers are our priority where we look to build our business around their needs. As their needs change, we must change too. I have personally never been able to stand still in this industry and as far as I’m concerned, if you’re not pushing forwards, you’re moving backwards so hopefully with measured consideration we can keep on growing.”

The agreement has come together following over 12 months of discussions between both parties and now that Fishing IT has added the colossal French brand to its arsenal, retailers and anglers should have no trouble in getting hold of their favourite products.

Retailers that are keen to talk to Andy can contact him directly at Andy@fishing-it.com or Info@fishing-it.com   

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