Mercury Marine to build new distribution base to meet global demand

Mercury Marine, a division of the Brunwick Corporation and a well-known brand in recreational fishing, is to open a huge, purpose-built distribution centre in October 2022.

The company is also expanding its existing Wisconsin campus ‘to meet record demand from global customers.’

The 512,000 square foot facility will be in Indianapolis, Indiana and will support the company’s parts and accessories business. The centralised location will improve delivery and service to Mercury’s global customers while adding much-needed capacity for scale, stability and reduced logistics costs, says the company.

Mercury’s current distribution facility at its global headquarters in Fond du Lac, Wisconsin will be repurposed to support its propulsion systems, further allowing the company to increase capacity and production capabilities.

Mercury Marine President Chris Drees said the new centre will have an immediate effect on customers and business. “It bolsters our ability to deliver products in a centralised location, which will benefit all our channel partners. Our current distribution facility in Fond du Lac will be converted into additional manufacturing space, used to meet record demand for Mercury propulsion systems.”

Employees currently working at Mercury’s distribution facility will be provided additional opportunities within the company.

At Fond du lac, Mercury will make two additions to its foundry and one to its machining facility, adding 100,000 square feet to its operation and bringing total manufacturing space there to three million square feet. The company has invested more than $1.7 billion in capacity and expansion since 2009.