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New St. Croix appointment makes new technologies pledge


Renowned rod maker St. Croix has appointed Ryan Teach as Rod Brand Manager, a new position in the business.

He will be responsible for developing products and implementing brand strategies, using angler, retailer, company and market data to increase sales and market share.

Teach joined the Wisconsin company as Factory Store Manager five years ago and has been Product Manager for two years. He says that consumers can expect even greater commitment from St. Croix in the future. “They’re going to notice a clear and aggressive emphasis on new technologies,” he says.

“The recent Victory launch was just a glimpse of everything that’s to come. Our CEO, Scott Forristall, put it best when he said, ‘new product is the lifeblood of St. Croix.’ If anyone thinks that’s simply an empty PR statement, just watch us in the coming months.”

The appointment is another demonstration of St. Croix putting avid anglers into key roles. “Ryan’s case is a clear example of the angler-centric growth of the St Croix brand, as well as our culture of creating opportunities and developing talent,” said St. Croix Vice President of Marketing Jesse Simpkins.

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