ASA creates role to deliver new strategic plan

The American Sportfishing Association (ASA) has created the role of VP of Communications to assist in the delivery of its new strategic plan.

Mary Beth Long (pictured) will lead the association’s communications team in promoting initiatives through its government affairs policy work, its Keep America Fishing advocacy campaign, the ICAST trade show and its fisheries conservation efforts.

“Mary Beth comes to us with a wealth of experience in communications, public affairs and marketing,” said ASA President Glenn Hughes. “She will be a key factor in the fulfilment of our new and ambitious, strategic plan.”

Long has spent more than 25 years working in public affairs, communications, marketing and government relations. She joins the ASA after a long career at the American Association of Port Authorities, where she was VP of Marketing and Workforce Development.

“I’m looking forward to using my maritime and association background to assist in the implementation of the ASA’s new strategic plan,” said Long. “The association will be rolling out a number of new initiatives to better communicate with the sportfishing community.”