Rapala has expanded its partnership with B.A.S.S., signing a three-year deal as its premium sponsor.
It has previously been title sponsor of the ultra-popular Fantasy Fishing programme and a supporting sponsor of the Bassmaster tournament trail for the last two years.
“We are excited to take our fantastic partnership with Rapala to the next level as we work together to build excitement among anglers and fans across the Bassmaster tournament trail,” said B.A.S.S. Chairman and CEO Chase Anderson.
Rapala will be a premier sponsor for the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens Series, Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grassroots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.
Additionally, Rapala will be highlighted during Bassmaster LIVE, which is streamed on Bassmaster.com and broadcast on Saturday and Sunday mornings on the FOX Sports platforms. It will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various industry-leading social media platforms.
“Our team at Rapala is building upon the success and promotions we have had with Bassmaster over the last few years,” said Matt Jensen, Rapala USA Director of Marketing. “Our Rapala pro-staff is the best team in the industry, and we love continuing to grow Rapala Bassmaster Fantasy Fishing. A premier level sponsorship with Bassmaster is an exciting and strategic move to grow Rapala for the next three years and beyond.”