Gary Yamamoto Custom Baits sold to hunting and shooting giant

A major US supplier of hunting, shooting and outdoor gear has made its first steps into the fishing tackle arena with the acquisition of Gary Yamamoto Custom Baits.

In a move that has been described as a ‘turning point’ for the group, GSM Outdoors has added the renowned tackle supplier to its portfolio. Its CEO, Eddie Castro, said: “Although our company enjoys a long history that has been focused on providing innovative products for hunters and shooters, we fully embrace and appreciate all aspects of the outdoors, especially our time on the water, just as much as we do in the woods or on the range.

“Bringing Gary Yamamoto Custom Baits into our family of brands aligns perfectly with our mission to provide consumers with premium products to help them be successful in their outdoor recreation pursuits.”

“One of the most exciting acquisitions in GSM’s history, this plants our flag into a whole new category with one of the most iconic brands in fishing of all time.” said Zach Henderson, GSM Outdoors Vice President of Sales. “This is one I personally am extremely passionate about and have put some of my best bass in the boat flipping a Senko in the springtime. We have many anglers on our team at GSM and I’m excited to see us continue to grow the legacy of Yamamoto Baits.”

Started as a producer of premium soft baits in 1983, Gary Yamamoto Custom Baits has expanded over the decades to become a producer of spinner baits, buzz baits, hooks, jigs, fluorocarbon line, spinning rods and weights. It currently ships over 2.5 million baits worldwide each year.

Source: The Outdoor Wire