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American Tackle: We have the expertise to get your rods built in China… and imported successfully


The October Rods Special of Angling International includes a profile of American Tackle, the Florida-based company that promises to combine manufacturing connections and marketing expertise to deliver a full-service solution to rod brands.

American Tackle (AT) says it not only builds the finest rod components in the world but it will also help you build your own rod brand. AT’s expertise in cutting-edge rod design and in facilitating the manufacture of them can help new and old rod companies alike get the product they need to build or rebuild thriving businesses.

AT’s expert knowledge of the rod business spans the globe with offices in the US, Europe and China. From concept though to design, oversight, problem
solving, delivery and marketing, AT’s experts can help anyone looking to enter or who are already in the rod business. The company’s owner, Joe Meehan, says: “We are there for you to oversee production to make sure everything goes according to plan. We work with factories to ensure the rods are built to spec and you get what you expected on time. If something does go wrong, you have AT there to handle the problem. We are your best advocate with the clout to get a speedy resolution.

“We handle all the leg-work of getting rods done in China so you can focus on the marketing of your company. We know the best factories which are delivering a high quality product and those which aren’t. We know how to get delivery of parts – including competitive component brands – to eliminate delays.

“Our team in China will visit factories and hold them to their delivery dates. They visit and inspect your goods to ensure proper builds. Our long-term relationships with them along with our large volume of production makes us an important part of their businesses. That gives us the necessary pull to get problems resolved and promises kept.

“We will also share our marketing experience and knowledge with you to help get the word out on your product. You are our partner. Your success is ours. One of the things we do really well is market. We can walk you through how to get it done on just about any budget. Marketing is the key to success and having a guide to map out the best route is a gamechanger. Let us help.

“Manufacturing in China can be a huge challenge. Let our experienced team there take the headaches and surprises out of manufacturing and importing rods and tackle. We have what it takes to help any organisation get the private brand products they need on time. Keeping the flow of product is essential in every business. Put our experienced team to work for you. In the end you’ll save time and money putting your energy towards building your brand.”

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