House of Outdoors adds tackle storage to portfolio with new acquisition
Mafia Outdoors, the maker of tackle storage products, has been acquired by the House of Outdoors (HOO) group of companies.
Located in Russellville, Arkansas, Mafia Outdoors is best-known for Bass Mafia, a sturdy tackle box range that includes the ‘tough-enough-to-drive-over’ Coffin and the even more rugged Bait Casket line of products. It has grown its family of brands into other markets including Crappie Mafia, Whitetail Mafia, Mallard Mafia and others.
“We’ve collaborated with House of Outdoors on several products in the past and it has always been a great partner,” said Bart Langley, founder and previous owner of Mafia Outdoors. “There were already good synergies between the brands and I think it is a great strategic decision given House of Outdoors’ outstanding growth and appetite for category expansion.”
Matt Kendrick, CEO of Texas-based House of Outdoors, said: “Given our current product offering of soft and hard baits and recent expansion into terminal tackle, we feel there is a great opportunity for bundled offerings with these storage solutions.”
HOO’s Senior Vice President of Product, Trey Epich, said there was an opportunity to ‘breathe fresh life and innovation’ into the Bass Mafia line.
The acquisition does not include any assets from Mafia Outdoors sister brand, JB Langley. HOO’s other brands include Googan Baits, LYN Fishing Lines, DUX Waterfowl and BUX Hunting.