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Fishing’s Future

Shakespeare underlines commitment to get people fishing


One of the world’s best-known tackle brands has become sponsor of Get Fishing, a participation programme run by the Angling Trust in the UK.

Shakespeare, a Pure Fishing brand, has partnered with the Trust to encourage more people to take up fishing and to go fishing more often. The agreement provides a further incentive by including offers of Shakespeare tackle for beginners.

The campaign runs hundreds of events throughout the year for all ages and abilities, encouraging those who want to take up the sport, get back into it or find out where to fish and what tackle is needed.

“Shakespeare has been providing quality, affordable tackle for over 20 years with one simple objective – to make fishing easy and enjoyable,” said the Trust when announcing the news. ”That makes it the perfect partner for our get fishing campaign.”

Jamie Cook, Angling Trust’s CEO, added: “The brand has been a stalwart in helping new anglers into fishing. I still have my original blue Shakespeare seatbox. Our Get Fishing campaign has been hugely successful and each year introduces over 30,000 people to angling. It focuses on families and is truly inclusive. This is the start of a long-term strategy and I want to thank Shakespeare for their commitment.”

Dave McCartney, Senior Marketing Manager EMEA (Shakespeare), said: “This is the start of a long relationship with the Angling Trust and we believe that together the strategy we have in place we will make a genuine difference to participation.”

Get Fishing is funded by the Environment Agency from fishing licence income as part of the National Angling Strategic Services contract.

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