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Export manager appointed to improve Mustad EMEA operations


Mustad has added extra power to its operation in the Europe, Middle East and Africa (EMEA) region with the appointment of an export manager.

Croatian-based Mihovil Vudrag joined the company at the beginning of the month with responsibility for sales in Turkey, Italy, Greece, Cyprus, Malta, Serbia, the Baltics, Romania, Bulgaria, Croatia, Spain and Portugal.  

“Mihovil will be a strong addition to the team in those ever-growing markets,” said Kenni Riise, Mustad CEO. “His perspective and insights strengthen the company and I look forward to seeing him in action.

“Thanks to his business background – as well as being an experienced angler in his own right – Mihovil brings with him a strong network and great understanding of the needs of the markets. He had nearly five years of experience at Svendsen Sport in a similar position and has a deep knowledge about fishing tackle and market intel in the region.”

Vudrag added: “I am thrilled to join a strong brand like Mustad that has strong potential for continued growth and innovation in sportfishing.”

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