Did you miss AFTCO’s ICAST booth made entirely from recycled cardboard?
AFTCO’s commitment to sustainability was underlined at the recent ICAST trade show when it introduced a booth made entirely from recycled cardboard.
The 30ft wide x 15ft tall structure was part of the Californian company’s Fisheries First initiative – a pledge to reduce the environmental impact on oceans, rivers, lakes and land.
The innovative booth was the result of a partnership with Cartonlab, an eco-design collective that uses recycled cardboard for a wide range of structures to promote sustainability in different industries. AFTCO also used installments at the show’s entrances to launch its Rescue sustainable clothing line. The all-new range is made from ECONYL regenerated nylon. The unique fabric is spun from ocean and landfill waste including decommissioned fishing nets, industrial plastics and fabric scraps.
“With plastic pollution from land-based sources working its way into our oceans at an alarming rate, our goal is to inspire others to consider recycled and sustainable trade show booth alternatives,” said AFTCO. “We are committed to taking measurable steps in our workflows that translate to less pollution and a smaller carbon footprint.”
AFTCO’s Rescue Regenerated Fishing Shorts were voted Best Lifestyle Apparel For Men in the show’s New Product Showcase Awards – one of four won by the company in a clean sweep of the apparel categories.