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Simms creates new role to reflect growth in participation


Nike, Under Armour, Merrell and Ralph Lauren are among the prestige companies on the CV of Jordan Wand, who has just been appointed Chief Product Officer at Simms Fishing Products.

Wand will lead product merchandising, design, development and innovation at the Boseman, Montana, company. Simms says the decision to create the new role was strongly influenced by the increased interest in fishing since the spring of 2020.

“After rocking and rolling without a dedicated product leader since COVID hit us in March of 2020, our product team has been working overtime to support our aggressive long range plans and to fulfill increased marketplace demands,” said Casey Sheahan, Simms CEO. “So we are excited to have Jordan at the product helm.”

Prior to joining Simms, Wand was principal of Vert Consulting. Before that he was Vice President, Outdoor at Under Armour and spent six years as the Vice President of Product and Marketing at Outdoor Research. His other roles during a 30-year career include VP/General Manager of Apparel at Merrell, Global Director of the Advanced Innovation Team at Nike and various leadership positions at Polo Ralph Lauren.

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