BCF is star performer as Super Retail Group reports record year

Australia may be in the grip of its severest lockdown, but its leading supplier of fishing tackle continues to go from strength to strength – reporting a record performance for its last financial year.

Super Retail Group reported revenues for the year ended June 26th up 22% to $23.45 billion. The figures were boosted by a 49.1% increase in sales within the Boating, Camping, Fishing (BCF) chain of 142 stores. In its report to investors, Super Retail said that all categories – including fishing – grew strongly, reflecting elevated levels of domestic tourism and leisure activity.

Online sales within BCF grew by 90% to $86m, representing 11% of its sales.

Anthony Heraghty, Group Managing Director and CEO, said: “We are pleased to report a record sales and earnings result for the year, driven by unprecedented consumer demand in our lifestyle and leisure categories. Successful omni-retail execution, investment in our supply chain and focus on inventory management have been key in meeting elevated volumes of demand in both our in-store and online channels.

“In particular the group’s omni-channel retail strategy and digital capability are providing the flexibility to pivot to online channels to meet shifts in consumer behaviour during COVID-19 lockdowns.”