Fishing-mad elite basketball player joins Huk
Fishing apparel brand Huk has partnered with elite basketball player Keon Johnson to reach a new audience.
Huk (pronounced hook) believes Johnson will help the brand market new anglers and younger generations. Johnson was selected 21st overall in the 2021 draft and will be joining the Los Angeles Clippers for his rookie season.
“Keon will be a solid ambassador to millions for our sport and our brand,” said Pete Angle, Chief Marketing Officer for Marolina Outdoor, Huk’s parent company. “Huk is incredibly proud to work with Keon. His dedication as an elite basketball player and his passion for fishing are both indicative of his work ethic, personal conduct and drive to exceed.”
Johnson started fishing with his dad and is a long-time fan of Huk products. “I watch a lot of bass fishermen on YouTube and would always see them in some type of Huk clothing, so I tried some out. With Huk, I feel that I’m more comfortable on the lake no matter the weather and enjoy fishing a lot more.”
Huk is based in Charleston, South Carolina, and is the presenting sponsor for the Bassmaster Classic.