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How St. Croix is making it easier for anglers to get its rods


Getting St. Croix rods into the hand of anglers has been made easier by the Wisconsin’s company’s investment in a new sales support structure that includes the appointment of two new sales agencies.

Dunkin-Lewis will represent the brand in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee and Texas. It will work under the direction of Randy Hamilton in his new position as St. Croix Regional Sales Manager.

LH French Company will work with St. Croix National Sales Manager, Dan Johnston, in the North West states of Alaska, Oregon and Washington.

“We’re bringing new resources to bear that will make it even easier for retailers and dealers to do business with St. Croix and get our rods into the hands of passionate anglers,” says Hamilton.

“I’ve worked with a lot of manufacturers’ rep groups over the years and the LH French and Dunkin-Lewis teams set the standard for professionalism in the fishing industry.

“Their communications are excellent, their contacts within the industry are deep, and they both bring the kind of experience that can provide fast and smart solutions to complex challenges and situations.”

St. Croix’s VP of Sales, Steve Self, reiterated that the investment would pay dividends for the company’s retail partners. “We’re uniquely positioned to drive growth and better support new and existing dealer partnerships within the key Southern and Northwest regions,” he added.

Established in 1956, Dunkin-Lewis is a family-owned agency with three generations working side-by-side. LH French started in 1984 and is based in Harbor City, California. It is owned and managed by Mike and John French.

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