Lowrance announces increased collaboration with White River Group

Lowrance, a world-leader in fishing electronics since 1957, has announced an increased partnership that will see even more of its products fitted as standard on boats made by White River Marine Group.

“We are excited to be renewing and expanding our partnership with White River and be able to offer increased product choices to anglers – both as standard and upgrade options, including our Ghost trolling motor,” said Lucas Steward, Executive Vice President of Lowrance. “Nitro, Ranger and Triton boats are synonymous with performance and share a long-time fishing DNA going back decades, similar to ours at Lowrance.”

“A partnership to feature electronics from Lowrance across White River Marine Group’s portfolio is exciting news for anglers everywhere,” said Edwin Evers, Lowrance Pro Angler. “Its cutting-edge products and technologies paired with my Nitro bass boat is a winning combination. My time on the water is more enjoyable and productive thanks to these two leading brands that continue to raise the bar.”