International retailer responds to online shopping increase with website relaunch

International fishing tackle retailer Farlows has made what it describes as ‘game-changing’ improvements to its website in response to the increase in online shopping during lockdown. 

The relaunch will better showcase the company’s products, improve customer browsing and ordering experience and make it easier to find blogs, videos and other interactive elements. The site also ensures safe and secure shopping for products from brands including Hardy, Simms, Patagonia, YETI, Schöffel, Sage and MUSTO, as well as Farlows itself.

It acts as a portal to the Farlows teams’ expert advice on fishing and country sports, with buying guides, video reviews and news.

“Farlows has always been at the forefront of technical product innovation and the site, which represents a significant investment for the company, certainly delivers this,” said Farlows Marketing Manager Ian Welch. “Online shopping became an increasingly important part of all our lives during the pandemic and we recognise the importance of creating a web environment that enhances that experience.”

Designed to work across all platforms, the website can be found at www.farlows.co.uk. The company’s sister brand, Sportfish, also launched a new site recently at www.sportfish.co.uk