Pure Fishing’s Berkley takes ICAST Best of Show award

Pure Fishing and its Berkley PowerBait Gilly has won the Best of Show award in the ICAST 2021 New Product Showcase.

The bait was selected from the 30 Best of Category winners that were announced during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing took the top honour in the Best Freshwater Soft Lure category.

“My congratulations go to Pure Fishing for winning this year’s Best of Show for ICAST 2021 with its Berkley PowerBait Gilly,” said American Sportfishing Association (ASA) President Glenn Hughes. “Taking the top prize at ICAST has a significant impact on every company who wins. I want to thank all our member companies who participated in the show and in the New Product Showcase. The high level of innovation is good for our industry and benefits the anglers and outdoor enthusiasts who buy and use them.”

Hundreds of New Product Showcase entries have been donated to the upcoming online auction to support Keep America Fishing, ASA’s angler advocacy effort to help ensure the right to fish. All New Product Showcase entries are available for viewing on the ICAST website and on the ICAST app for Apple and Android devices.