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Pure Fishing brands dominate in ICAST New Product Showcase


Pure Fishing brands underlined their dominance in the industry once again by winning nine major awards at the world’s largest fishing tackle trade show.

The company was the big winner in the New Product Showcase Awards at ICAST in Orlando, Florida. Its newly acquired Plano Molding brand took four accolades, with Berkley and Abu Garcia taking two apiece and Greys one.

Apparel brand AFTCO also had cause to celebrate, winning four; while Japanese giant Daiwa dominated the reel category, taking the salt and freshwater awards.

Saltwater Reel: Daiwa, Saltist MQ

Freshwater Reel: Daiwa, Zillion SV TW

Fly Fishing Reel: Pure Fishing, Greys Tital

Rod and Reel Combo: Pure Fishing, Abu Garcia Veritas Baitcast Combo

Saltwater Rod: Bull Bay Tackle Company, Banshee Rod/Bull Bay Rod

Freshwater Rod: Pure Fishing, Abu Garcia Zenon

Fly Fishing Rod: Shimano, G. Loomis, NRX T25 8810-2

Saltwater Hard Lure: Pure Fishing, Berkley Choppo Saltwater

Saltwater Soft Lure: Savage Gear USA, Duratech Crab

Freshwater Hard Lure: Rather Outdoors, Strike King Chick Magnet Flat-Sided Crankbait

Freshwater Soft Lure: Pure Fishing, Berkley PowerBait Gilly

Fishing Line: Seaguar BasiX

Ice Fishing: Garmin, LiveScope Ice Fishing Bundle LI

Terminal Tackle: Sharkbanz Fishing, The Zeppelin – World’s First Shark Deterrent Tackle

Tackle Management: Plano Molding, Atlas Tackle Pack

Kids Tackle: Anything Possible Brands, ProFISHiency NERF 5FT, 6IN Micro Spincast Combo

Fishing Accessory: Kahuna Wagons, Sidekick Fishing and Beach Wagon

Fly Fishing Accessory: Plano Molding, EDGE Micro Magnetic Fly Box

Cutlery, Hand Pliers/Tools: Bubba, Pro Series Cordless Electric Fillet Knife

Electronics: Humminbird, MEGA Live Imaging

Soft and Hard Coolers: Plano Molding, Frabill Universal Bait Station

Cold Weather Technical Apparel: AFTCO, Barricade Elite 4L Waterproof System

Warm Weather Technical Apparel: AFTCO, Adapt Tactical Phase Change Hooded Shirt

Lifestyle Apparel for Men: AFTCO, AFTCO Rescue Regenerated Fishing Shorts

Lifestyle Apparel for Women: AFTCO, AFTCO Women’s Field Utility Overall

Eyewear: Costa Del Mar, Untangled Collection

Footwear: XTRATUFF, Ankle Deck Boot Sport

Giftware: HitchFire, HitchFire Forge 15

Boats and Watercraft: BOTE, LONO Aero + APEX Pedal Drive

Boating Accessories: Plano Molding, Frabill Ultralight Conservation Net

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