Orvis UK joins the fight for cleaner waters across Britain

Orvis UK has become the launch partner of a campaign that endeavours to keep Britain’s rivers, lakes and coastal waters free from pollution.

And to demonstrate its commitment to Anglers Against Pollution – launched by the Angling Trust – the company is donating 5% of every online sale from its PRO collection of apparel to the campaign.

Adrian Woolford, Managing Director of Orvis UK, said: “The Anglers Against Pollution campaign is a fantastic effort to give all fishermen a voice in the fight to safeguard our environment here in the UK for future generations to come. As a brand, our core values are to protect and preserve nature so we are delighted to show our commitment by making this donation to support the launch of this vital work.”

Jamie Cook, CEO of the Angling Trust and Fish Legal added: “This is a significant investment by Orvis in the work we are undertaking to fight for fish, fishing and the aquatic environment. The support of Orvis and its customers will make a noticeable difference to the scale and strength of our campaign work and is a superb example of how we can have a positive impact on the sport we love, the environments we value and the fish we dream of catching.”

“We have laws in place that should be protecting our waterways from pollution, but they are simply not being enforced in a meaningful way,” said Marina Gibson, Ambassador for both Orvis UK and the Angling Trust. “The Government needs to invest in enforcement, incentivise the updating of sewage systems and ensure companies and individuals who pollute our rivers are held to account. If we don’t act now it will be too late.”

Anglers Against Pollution is designed to hold the Government to account in its mission for healthier waterways.