Type to search


New ASA Board members reveal their priorities for 2022


The American Sportfishing Association (ASA), the body which represents the US tackle industry, has elected its Board of Directors for 2022.

At-large seats went to Dave Pfeiffer, President, Shimano North America Fishing, Inc., and Casey Shedd (above), President of AFTCO while regional seats went to Patrick Gill, CEO, TackleDirect, and Larry Roberts, Senior VP and General Merchandise Manager Outdoor Division at Academy Sports + Outdoors.

Pfeiffer and Gill were re-elected for second terms, while Shedd and Roberts make their debuts on the board.

Shedd has an extensive background in digital marketing and data and would like to see the ASA do more to be an online information and advocacy hub for its members. Roberts (left) believes that retaining the recent influx of new anglers should be one of the ASA’s top priorities and that more use of technology and education are essential to keep new anglers engaged.

Current ASA Board members are:

Executive Committee  Chairman: Jesse Simpkins, VP Marketing, St. Croix Rod; Vice Chairman: Phil Lillo, Owner/CEO, Don Coffey Company; Secretary: Dan Ferris, Publisher, Midwest Outdoors; Treasurer: Dan McDonald, President, Yakima Bait Company; At-large: Patrick Gill, CEO, TackleDirect; and Immediate past chairman: Chris Megan, Publisher, On The Water.

Board members – Bruce Akin, CEO, B.A.S.S.; Dale Barnes, Division Manager, Marketing, Yamaha Marine Group; Diane Bristol, Sr. Director, Employee & Community Engagement, Simms Fishing Products; Charlie Davis, Director of Brand-Fishing, Plano Synergy; Peter Foley, President, Boone Bait; Frank Hugelmeyer, President, National Marine Manufacturers Association; Bob Hunter, VP Merchandising, Big Rock Sports; Mike Jackson, President, Wright & McGill; Sara Parker Pauley, Director, Missouri Department of Conservation; and Steve Smits, President and CEO, ZEBCO Brands.

Ex-officio Members – Dave Bulthuis, President, North America, Pure Fishing; Carey Graves, President, Daiwa USA; Kenneth Hammond, CEO, The Hammond Group; Kirk Immens, President, Sportco Marketing; and Zack Swanson. 

Leave a Comment

Your email address will not be published. Required fields are marked *