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Former Pure Fishing man joins Semperfli Fly Tying Materials


Andrew Sowerby – formerly with the Pure Fishing brand, Hardy Greys – has joined Semperfli Fly Tying Materials.

He brings to the UK brand over 20 years of experience within the fishing tackle trade. “Building accounts in the UK, Europe and across the world with Hardy Greys at a time of incredible change was a privilege and having driven real growth was exciting,” said Sowerby.

“It is thrilling to have the opportunity to operate in a new area within the industry and use my experience to support the growth of Semperfli, a UK manufacturer and a true 21st century firm on the leading edge of global fly tying material supplies today.”

“With our increasing number of global partners and growth year-on-year, Andrew’s appointment is very much welcome. His sales experience, customer care and successful track record will no doubt make a significant difference,” said Ann Kitchener, CEO.

“It’s important to us that anyone who joins Semperfli shares our passion for customer care and, of course, representing our quality products. Andrew is a natural fit for Semperfli and we are very much looking forward to working together.”

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