Korda MD confirms membership of Angling Trust: ‘The industry has a lot to thank it for’

The UK’s Angling Trust’s rapid recruitment of trade members has continued with the addition of top European carp company Korda and its Guru and Embryo brands.

The move follows the addition of another leading carp brand, Nash Tackle. The Trust’s trade membership also includes Daiwa, Shimano, Fox International and Angling Direct The latest agreement will see Korda Developments supporting the work of the Trust to encourage more people to take up fishing and to protect waterways and the environment.

Korda worked with the Trust last year in supporting the ‘When We Fish Again’ campaign that helped angling become one of the first sports to return after the initial lockdown and to continue during further lockdowns. “The Angling Trust was instrumental in convincing the UK Government that angling could be enjoyed safely and is beneficial to health and wellbeing,” said Damian Clarke (main picture), Managing Director of Korda and Guru.

“The knock-on effect to the angling trade in general was enormous. The fishing industry as a whole has an awful lot to thank it for. Our contribution by becoming corporate members for each of our brands is the very least we can do to support the Trust. The Trust has seen its membership grow since the arrival of COVID and the more anglers who get behind it the stronger its voice will be, as well as providing the necessary funding for it to fight on behalf of anglers.”

Angling Trust CEO Jamie Cook said the Korda brands had done a huge amount to promote angling to a wider audience. “Through Embryo Angling Habitats, specialist fisheries have been created which are accessible to all, and in Guru we have a partner who shares our ethos of creating opportunities for anglers of different ages, gender and ability.”

Korda was started by Danny Fairbrass in 1992 as a lead weights manufacturer, but now produces a comprehensive range of products. While Korda is focused on the carp market, Guru has evolved from match fishing into pleasure and specimen angling.