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Anything Possible adds another well-known industry figure to team


Terry Pederson has joined Anything Possible Brands as VP of Sales – just a week after the Missouri tackle company appointed another industry veteran, John Weiss, as CEO.

During 25 years in the industry, Pederson has been VP of Sales at Lew’s Holdings (now Rather Outdoors) and the Daiwa Corporation. He has also been a Board Director at Daiwa and at the American Sportfishing Association (ASA). His role at Anything Possible will include responsibility for strategic planning and competitive sales analysis, national account management, contract negotiations, P&L analysis and building strong customer relations

“The growth of Anything Possible is greatly supported by the addition of Terry to our team,” said President and Founder Ralph Duda III. “Terry’s experience in leading sales in his previous endeavours will pay huge dividends for our company. He will immediately enhance and broaden our reach to the consumer.”

Pederson said he had ambitious goals for sales growth at his new company. “I’m eager to continue the excitement surrounding Anything Possible Brands. Growing relationships and earning trust with customers has been a large part of my success.”

Pederson joins fellow new recruit Weiss, the former VP of Global Brands for Pure Fishing and President of Rhythm Inc. (doing business as Cadence Fishing). Anything Possible supplies a wide range of products from rods, reels and combos to lures, apparel and accessories. Its brands include ProFISHiency, Kids Casters and Perfection Lures.

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