Watch: French association releases video on the virtues of fishing

GIFAP , the body that represents the fishing tackle industry in France, has produced a video extolling the virtues of the sport in the country.

The film, La pêche, génératrice d’émotions (Fishing, generating emotions), is the first step in a communications programme undertaken by the association to the country’s 30 million anglers. Since its launch last week it has been seen on the networks and shared by hundreds of thousands of fishermen, companies and associations. You can view it here