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Former Pure Fishing exec ‘key’ to Anything Possible expansion plans


John Weiss, former Executive VP of Global brands for Pure Fishing, has joined Missouri tackle supplier Anything Possible as CEO. Weiss is charged with directing and expanding the company’s product range.

“I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands and companies,” said Anything Possible Brands’ President and Founder, Ralph Duda III. 

“We have ambitious goals and John will be a key component in our expansion plans. His insight into the needs of anglers of all experience levels and his acumen of fishing and fishing products brings us a new level of understanding of what anglers really want in their gear.”

Weiss has been in the industry for 25 years. After leaving Pure Fishing he became President of Rhythm Inc. (doing business as Cadence Fishing), a tackle business focused on attracting young people into the sport. 

“I am so very pleased to join the Anything Possible Team,” said Weiss. “Ralph has created a wonderful company that has so much great growth potential. I look forward to introducing new products and leading the company into new directions to help anglers enjoy our sport.”

Founded by Ralph Duda III in 2012, Anything Possible owns brands including ProFISHiency, Kids Casters and Perfection Lures.

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