‘Protecting waterways is key’ Angling Direct CEO confirms support of UK’s national representative body

The UK‘s fastest-growing fishing tackle retailer has joined a growing band of top brands throwing their weight behind the country’s national angling representative body.

Angling Direct has become a partner of the Angling Trust and has pledged to support its work in protecting waterways and the environment for the benefit of fishing, including increasing its commitment to its Anglers Against Pollution campaign.

It has also pledged to support the Trust’s initiatives to encourage more people to take up the sport by becoming Exclusive Retail Partner of the Angling Trust’s Get Fishing campaign. The Angling Trust says that the collaboration will deliver ‘major investment’ into bringing the health and wellbeing benefits of fishing to a wider audience and includes training 80 of its employees to become Angling Trust qualified and licenced coaches.

Andy Torrance (pictured above), CEO of Angling Direct, said: “The core purpose of Angling Direct is to inspire everyone to get outdoors and enjoy an exceptional fishing experience. Key to this is working with our partners to protect waterways and the health of our environment. As Trade members of the Angling Trust, we look forward to working closely with it for the benefit of the whole angling community.”

Jamie Cook (below), Angling Trust CEO, added: “It’s important for the Angling Trust to form strong links with all areas of angling and I am delighted that Angling Direct has agreed to become a Trade Associate partner.

“The company has shown it is as passionate as us in promoting fishing for both the present and future generations of anglers. As the UK’s largest tackle retailer, it can play an important role in supporting our work, particularly the Anglers Against Pollution campaign to protect waterways and the environment. I am looking forward to working with them for years to come.”