Get on Board, the campaign to grow fishing and boating in the US launched by the Recreational Boating & Fishing Foundation (RBFF) and National Marine Manufacturers Association (NMMA), has been honoured with two major public relations awards.
It received an Award of Commendation from the Public Relations Society of America (PRSA) at the 2021 Bronze Anvil Awards and a Merit Award from the American Society of Association Executives (ASAE) Gold Circle Awards.
PRSA’s Bronze Anvil Awards recognise the best public relations tactics that contribute to the success of overall campaigns. In the category of Media Relations for Nonprofit Organisations, the Get On Board campaign was joined by the Home Depot Foundation and the American Heart Association.
The Gold Circle Awards honour excellence, innovation and achievement in association/nonprofit marketing and communications. Get on Board was one of three campaigns to receive a Merit Award in the Media/Public Relations Campaign category.
“When the pandemic hit, our team had to quickly pivot and adjust our campaign and PR strategy for 2020,” said RBFF Senior Vice President of Marketing & Communications, Stephanie Vatalaro. “Working in partnership with NMMA and its Discover Boating campaign, we made it happen. And to be honored by PRSA and ASAE is a true testament to the perseverance, passion, and proficiency of our teams.”