Catch Co. launches inspirational Bassmobile roadshow
Catch Co., the company that launched Mystery Tackle Box before growing into a multi-brand e-commerce business, has announced the launch of the world’s only Bassmobile.
During a six month tour of the US, the Bassmobile, a converted RV, will engage with consumers, film a vlog capturing the adventurous roadshow and inspire more people to go fishing.
“Catch Co. is passionate about rescuing people from the indoors and I can’t think of a better way to truly live out that mission than to bring our brands to life with a mobile tour connecting us with passionate anglers all over the country,” said Ryan Watson, Chief Customer Officer and Chief Marketing Officer at Catch Co.
“From tailgating at a state fair to teaching middle schoolers to fish, the Bassmobile will spread the joy of fishing to the 55 million Americans who participate in the sport every year and will hopefully inspire others to get out on the water.”
The Bassmobile is scheduled to attend dozens of events around the country, including industry trade shows, fishing tournaments and college football games, where consumers can learn about Catch Co. products and discover more about fishing. For more information about the Bassmobile and the tour, visit the Catch Co. account on Instagram.
As revealed on this website, Catch Co. last week closed a $38 million series B funding round, bringing the total money raised by the Chicago company to $56 million since its launch in 2012.