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Fishing division posts 19% revenue increase as sales continue to surge at Johnson Outdoors


Johnson Outdoors continued to take advantage of the pandemic-driven rush to enjoy the great outdoors with another healthy set of trading figures for its second quarter.

The Racine, Wisconsin outdoor leisure equipment supplier saw its sales surge 26% compared to the same period last year to $206.2m (2020: $163.1m).

It reported continued high demand across all product lines in Minn Kota and Humminbird, propelling a 19.5% increase in fishing division revenue. It also reported significant sales growth in Watercraft Recreation and camping.

“Through the second quarter, our results reflected the strong levels of demand fuelled by the pandemic and the increased interest in outdoor activities,” said Helen Johnson-Leipold, Chairman and Chief Executive Officer. “I am proud of our team for its exceptional work in delivering these results during unprecedented times.

“Our primary focus continues to be keeping pace with high demand. Looking ahead, the power of our innovation and the enduring strength of our brand equities continue to well position Johnson Outdoors for marketplace success.”

For the year to date, net sales were $371.8m, 28% up from last year’s first six months figures.

David W. Johnson, the group’s Chief Financial Officer, added: “We are continuing to work with our supply chain partners to maintain adequate inventory and increase capacity where possible as we work hard to fill demand.”

Picture: Courtesy Johnson Outdoors

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