Tongue-in-cheek video sparks tackle insurance programme

What started out as a tongue-in-cheek video has turned into a first-of-its-kind tackle insurance programme.

The video, made by Chicago company, CatchCo, mocked the low production quality of legal commercials seen on late night TV. But the company received more than 600 petition signatures asking it to bring the concept to life. And 12 weeks later the programme has gone live.

The scheme is part of the Karl’s Bait & Tackle, a membership-based e-commerce community, and is an exclusive benefit for Karl’s Club members. It offers four free replacement lures each year for lost baits purchased through the brand’s e-commerce site.

CatchCo, whose other brands include Mystery Tackle Box, BioSpawn, 10,000 Fish and Heavy Metal Tungsten, also conducted a survey showing that 90% of anglers lose at least one lure per outing.

“Fishing is a source of joy for tens of millions of Americans, but it can also bring frustration when an especially mean-spirited bass, log, tree stump, or dock steals a shiny new $15 bait,” said Ryan Watson, Chief Customer Officer & Chief Marketing Officer at Catch Co. “We’ve heard our customers loud and clear and agree that enough is enough. We want to do our part to eliminate any hesitation about casting out to snag that perfect catch.”

Starting last week, Karl’s Club members can submit a replacement request through the Tackle Insurance page on the Karl’s Bait & Tackle website by choosing from a list of eligible past purchases. Eligible items include any non-terminal, non-soft plastic tackle product priced under $20 and the replacement item ships with a subsequent ecommerce purchase over $25.