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Westin looks to build on 40% growth in export sales


Top Scandinavian tackle supplier Westin saw its export sales grow by more than 40% in 2020 and is looking to build on that further this year.

Export Manager Thomas Wæver has told Angling International that he is looking for new dealers and distributors across the globe to represent the brand and enjoy in its success. Wæver, who joined the Danish company last year, said: “My job is to grow sales globally and strengthen our business with new international partners by developing strategies in markets where we are not as strong as we want them to be.

“It has been a main priority to learn and explore the full potential of our distributors, their markets and to understand how we can maximise their sales of Westin products. I need to ensure that they have to tools they need to be successful. We have strong international business partners across the board and I am confident we can increase their numbers in 2021.”

Wæver added over the years Westin has become a growing success story – not only as the first choice of anglers, but also as a company. “The growing numbers indicate that Westin is a brand on the move and we look forward to welcoming new international partners and sharing with them our success both now and into the future.”

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