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Eposeidon Outdoors returns to terminal tackle and lure markets


MadBite, a division of Eposeidon Outdoors and sister brand to KastKing, has re-entered the terminal tackle and lure markets with a selection of kits for bass, trout and panfish.

Also new from the brand are Freshwater Terminal Tackle Kits that include fish hooks, snelled hooks, floats, weights, sinkers, split rings, swivels, snaps, jig heads and beads. “In the beginning we did lures and baits, but later decided our time was better spent focusing on reels, rods and line,” said Eposeidon CMO Tom Gahan.

“We pushed MadBite to the back burner, although we did produce some tools and accessories under that brand. Now those foundation categories are doing well for us and we feel the timing is right to re-enter the terminal tackle and fishing lures markets. We have kept the quality up and the prices down. The kits offer buyers terrific value for what they actually need. We don’t stuff the assortments with fluff that doesn’t work or no one needs. We save the angler time and money by doing the selecting for them.”

Each MadBite Bass Fishing Lure Kit has 187 pieces and, in addition to the aforementioned accessories, includes a medium diving crankbait and a lipless crankbait. The Trout Fishing Lure Kit contains 160 pieces that include spinners and spoons, plastic tube jigs and a line snipper and stringer.

The Panfish Fishing Lure Kit comprises 177 pieces for all types of panfish like crappie, bluegill and perch. Also among the contents are painted and unpainted ball head jigs, small tube jigs, curly tail grubs and swim baits. All the kits come in plastic organiser trays with snap-tight lids and are available at kastking.com and Amazon.

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