Pure Fishing communications agency hires Creative Director

Gunpowder Inc., the marketing communications agency that counts Pure Fishing and Johnson Outdoors among its clients, has appointed Brian Steinseifer as Creative Director.

He will work alongside recently hired Director of Digital Business Analytics Germaine Krysowiak in leading the agency’s creative team.

Steinseifer (left) comes to Gunpowder from Milwaukee-based BVK, where he was Associate Creative Director, creating campaigns for clients such as Carmex and Bofferding Beer, as well as tourism campaigns for destinations like Nevada, Salt Lake and Aspen. Prior to that, he worked at some of the leading creative agencies in Milwaukee and Chicago, engaging with high-profile brands like Porsche, Corona, Sea-Ray, Can-Am ATV, Sea-Doo, Four Winns, Scarab Jet Boats and Evinrude.

“There are plenty of creatives out there with a laundry list of awards and hot work,” said Ryan Chuckel, founder of Gunpowder Inc. “But we lead creative strategy for brands that must be authentic in meaningful ways beyond a transaction. Brian understands how to use big ideas and great work to drive commerce while fostering a more valuable relationship between brands and their communities.”

Steinseifer said he was happy to be joining Gunpowder at a pivotal time in its growth. “This agency has already done some amazing creative work, so it’s just a matter of raising our own bar and further establishing our identity as a place that creates and executes ideas to drive true change for our clients.”