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Newcomer to fly fishing market pledges to help conserve Atlantic salmon


Schöffel Country, the designer and manufacturer of game shooting and country clothing, has entered the fly fishing market.

The German company has launched a collection, including wading jackets, thermals, shorts and trousers, with one per cent of all sales going to the Atlantic Salmon Trust.

The move has been in development for three years and is, says the company, in response to repeated requests from customers. The range has undergone stringent testing on rivers in England, Scotland, Wales, Germany, Russia, Iceland, Norway and Argentina.

The project was instigated by CEO and owner, Peter Schöffel, the sixth generation of his family to run the firm in the small town of Schwabmünchen in Bavaria, and Brand Director, Marcus Janssen.

“At Schöffel, we specialise in lightweight, technical and comfortable clothing specifically for country sports, and we knew we had the knowledge and expertise to create the best wading jacket on the market,” says Janssen.  “We have developed two outstanding jackets. These have been tested by some of the best fly fishers, ghillies and experts in Europe. Over 200 years of Schöffel design and heritage have gone into these jackets.”

The full Schöffel Fly Fishing range comprises two wading jackets, the Salar and the Mayfly (left), alongside the technical Annan ¼ zip, Deveron trousers, the Findhorn shirt, available in four colours, technical base layers (leggings and a crewneck jumper), technical fishing socks and a trucker cap.

“We are delighted to have partnered with the Atlantic Salmon Trust,” added Janssen. “Wild salmon numbers have seen a huge decline over the last 25 years and the Trust is the foremost, evidence-based salmon conservation charity in the UK trying to put a halt to that.” 

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