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Top selling brands in main tackle categories across the US are revealed


Pure Fishing’s Berkley and Bass Pro Shops had two products each in the 2020 best sellers list in the US, compiled by recreational fishing market research expert, Southwick Associates.

The Florida-based company has identified the top selling products in each of the major tackle categories following a survey of more than 8,000 anglers across the US through its AnglerSurvey online consumer panel.

Berkley topped the fishing line category with its Fireline and was the most popular choice of soft bait with the PowerBait. Bass Pro Shops own brands were number one in the rod and landing net/gaff markets.

The list of top sellers is:
• Rods – Bass Pro Shops brand;

• Reels – Shimano;

• Line – Berkley Fireline;

• Soft bait – Berkley PowerBait;

• Spinner bait – Strike King;

• Hooks – Eagle Claw/Lazer Sharp;

• Fish finder/sonar – Humminbird;

• Footwear – Columbia;

• Tackle box – Plano;

• Landing net/gaff – Bass Pro Shops brand;

• Bait bucker/aerator – Frabill.

The results of the Southwick Associates consumer tracking study are available in the Fishing Participation and Equipment Purchases Report. For more information, click here.

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