Protective eyewear provider renews long-term MLF sponsorship

Major League Fishing (MLF), the world’s largest tournament angling organiser, has announced a multi-year extension of its sponsorship agreement with protective eyewear provider Wiley X.

The continued sponsorship sees the company take on the mantle of Official Sunglass Provider of the MLF BIG5, as well as presenting sponsor of the 2021 Wiley X College Faceoff events and the 2021 Wiley X High School Fishing Camp.

“As a company and fans ourselves, we are excited to continue to engage in these great competitive events with our premium fishing sunglasses,” said Ray T. Hill, Vice President of Retail Sales at Wiley X.

The US company signed on as Official Sunglass Provider of the MLF BIG5 in 2020, but its association with MLF dates back to 2013. “Wiley X has been a valued sponsor of MLF for the last eight years and we are thrilled to continue to build on our relationship,” said Jim Wilburn, MLF President and CEO.

“The opportunity to bring the MLF Scoretracker to collegiate anglers across the nation through the Wiley X College Faceoff events benefits both companies and is going to be a massive hit when those young anglers feel the excitement and thrill of competing in the MLF format.”

The Wiley X College Faceoffs – launched in 2019 – are single-day tournaments in a four-event series where each competitor will fish in an MLF-style catch, weigh and immediate release format.