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Lure maker takes advantage of ‘explosive growth’ with rep appointments


A Miami, Florida lure maker has taken advantage of its ‘explosive growth’ by appointing four new sales rep groups across the US.

JAW Lures Corporation has announced partnerships with Thomas F Gowen & Sons (the Carolinas), Next Level Outdoors (TALO), Glade Park Associates (Florida) and FISH RAZR (California and the North East of the US).

“To grow our brand and establish relationships with new customers, we needed to select the right rep groups and partners,” said JAW Lures CEO Holger Kamin. “With strong roots in their respective regions, our partners have proven to stay on course for decades. We are very keen on working with their top customers and partners to develop tactics to promote our brand and their overall business. Meeting our explosive growth, we are excited to move into new territories during these unprecedented times for our industry.”

“Next Level Outdoors is excited to be working with JAW Lures. Its high quality baits at a great price will be well received in the TALO territory,” said Dean Russell, of Next Level Outdoors.

“There is always room in the offshore trolling market for new products that work. JAW Lures brings top quality materials, creative design and affordable prices to every angler looking to put more dolphin and tuna into their fish box. We are happy to partner with reputable manufacturers to complement our line of offshore offerings,” said Steve Martin, CEO of FISH RAZR.

“JAW Lures should be in everyone’s offshore tackle box. The design is simple, while still being innovative, and all the components are first class. Adding these high quality products to your trolling spread will put more fish in the cooler,” added Davenport West, of Glade Park Associates.

“As Thomas F. Gowen & Sons expands its footprint, we are pleased to be partnering with JAW Lures. Its dedication to quality products and service is in alignment with the core values we share with our customers,” said Tony Gowen, CEO.

Established in 2014, JAW Lures is a manufacturer of the world’s first and only premium offshore trolling lures that can catch two pelagic fish simultaneously and separately from one another.

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